“50% of companies who master the art of customer analytics are likely to have sales significantly above their competitors.” McKinsey
Let’s get it straight. Brick and Mortar retail business need to do everything in their power to keep ahead of their competitors. So why are they shying away from the most powerful solutions to do just that? eCommerce have tools like Google Analytics, Surveys and so much more. Utilizing every tool to make sure you are getting conversions on your website. So how do we do this in Brick and Mortar?
The most common retail analytics are:
“54% of consumers would consider ending their relationship with a retailer if they are not given tailor-made, relevant content and offers” – CMO Council
Neglecting to put these measures in place could cause your business to lose valuable customers. Monitoring all types of data can help retailers to improve basket spend and the overall customer experience.
Businesses get all sorts of feedback from social media in form of complaints. Wouldn’t it be better giving your customer the platform to give you the feedback in real time in store? Keeping all the bad press offline. Service recovery before it hits the web and stays there forever.
“49% of high-performance companies have CEOs who rate the benefits of having strategic, actionable insight based on customer analytics as very to extremely important.” – McKinsey
Service Systems is a consulting and technology company that partners with customer-focused industries.
Our aim is to complement and improve customer experience by developing or implementing various hardware and software technology solutions that elevate a data-driven approach to business management and customer engagement, ultimately forging the road-map to success.
We are retail tech ninjas!
If you are keen to learn how we can help you succeed, mail us email@example.com or call us +27872374783